Genius Loci Signage and Wayfinding

GLSW is the specialised signage and wayfinding division of Genius Loci, operating out of the Dubai (UAE) headquarters, consulting on projects across the globe. The integration of signage, wayfinding and environmental graphics with architecture, interior design and landscape architecture lies at the core of what we do, thereby enhancing environments and experiences.

GLSW’s team comes from a broad cross-section of the design community including brand, graphic, industrial, interior, architecture, and engineering disciplines. Our varied skills, in a collaborative studio, are crucial in resolving
complex wayfinding challenges and unique design solutions for any project.

Projects include masterplans, cities, retail complexes, civic spaces, residential communities and towers, entertainment and theme parks, food and beverage, lifestyle resorts and boutique hotels.

More about GLSW’s work.