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News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
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Previous books of the month
The Social Life of Small Urban Spaces by William H. Whyte (published in May 2021 by the Project for Public Spaces, Inc.) Walking City Rules: 101 Steps to Making Better Places by Jeff Speck (published in December 2018 by Island Press) Stop Stealing Sheep: Find Out How Type Works by Erik Spiekermann (published in September…
News
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Now closed: Call for speakers for SEGD / SDS 2025 symposium @LDF2025: Wayfinding – future thinking
Update (as of 12/07/2025): Deadline for submission of proposals is now closed. More information about this event will be available in early August 2025 via our website, Eventbrite, the LDF25 website and SDS Mailchimps (sign up, if you’re not already on our mailing list). The Sign Design Society and SEGD are in the midst of…
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Azal Wayfinding, Saudi Arabia
XOTOX BRANDING Project name: Azal Wayfinding Client: RJ7 Sector: Commercial / Mixed-Use Development Location: Riyadh, Saudi Arabia The role: XOTOX provided comprehensive wayfinding consultancy for the Azal project, covering sign design, wayfinding strategy and planning, location analysis, map and directional system development, and typographic standards; all thoughtfully integrated with the project’s brand identity. The scope of the wayfinding design…
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2nd edition Sign design guide now available to buy!
As of 26/02/24, the new edition of the Sign design guide is published and available to buy. Currently available in print format only. * The new edition SDG+ retails at £40.00 + £5 P&P (within UK) per copy. People who bought a copy of the SDG (1st Edition) in 2023 / 24 or peer reviewed…
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SignAgent launches new and improved mobile app
On 14 May 2025 SignAgent announced the release of its new and updated mobile application, available for both iOS and Android devices. SignAgent Mobile in an all-in-one application that transforms how signage professionals handle field work, making their work more accurate, easier, and faster, thereby reducing the need for return trips. The app eliminates the…
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Design studios: Opportunity to be paid by Adobe to hire apprentices
Announced in late April ’25 at the Adobe MAX event in London, Adobe is offering design studios circa £15,000 to hire apprentices, on three to six month placements (full or part-time), to boost opportunities for the next generation of creatives. Initially, this scheme will be offered in Canada, UK and USA. This is part of…
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Opportunity for young people: Design for My London Pictogram competition
Take part, and your creation could be featured in an exhibition at Japan House London! The competition is open to young people aged seven to 16 who are based in the UK. All entries must be approved and supported by a parent or legal guardian. Pictograms are simple and easy-to-understand symbols – they help us all find our way around without…
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Now available to download: ‘Quality of Life Initiative Implementation Guidelines’
The Quality of Life Initiative’s Implementation Guidelines provide a comprehensive framework for cities to follow to assess and improve the quality of life for all inhabitants. The Guidelines offer policymakers, urban planners and community leaders practical steps and a comprehensive roadmap for cities to adopt the Quality of Life Index. The step-by-step process is designed…
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SDS spring update
Welcome to the April newsletter of the Sign Design Society. We thought we’d take this opportunity to update you on how things are in the society. Our big news is that after the success of last year’s symposium on the subject of designing inclusive wayfinding information, we plan to hold another symposium this year. As…
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It’s a hattrick for Astra Group at the Sign & Wrap Awards 2025
Leading full-service provider of traditional and digital signage solutions Astra Group won a hattrick of accolades at this year’s Sign & Wrap Awards, including the highly coveted title ‘Signage Company of the Year 2025’. Speaking on the night of the recent Awards ceremony, the judges said: “Astra Group sets the standard for industry innovation, quality,…