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News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
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Previous books of the month
The Science of Wayfinding: Psychology, Strategy, and Navigation in Large-Scale Environments by Jonathan Mugmon (published in August 2026 by Routledge) Phytopolis: The Living City, by Stefano Mancuso and Gregory Conti (published in May 2025, by Other Press LLC.) Graphic Design in Urban Environments by Robert Harland (published in October 2016, by Bloomsbury Publishing PLC) The…
News
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SDS & SEGD symposium @LDF2026: ‘Positive Places’ – call for speakers now closed
The Sign Design Society and SEGD London are in the midst of planning this year’s symposium. Our theme is ‘Positive Places’. Tickets are on sale already for the symposium, either to attend in person or to buy access to the talk recordings once the event has taken place. Head to Eventbrite to buy your ticket(s).…
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Trueform Group joins The 5% Club
Trueform Group has joined The 5% Club, a national movement of more than 1,000 employers committed to creating high‑quality career pathways through apprenticeships, graduate roles, student placements and workplace learning. A leading UK manufacturer working across transport infrastructure, digital technology, mobility, wayfinding and the public realm, Trueform has long recognised the importance of investing in…
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Save the date for the 17 September SDS & SEGD London symposium @LDF2026
More information to follow in the coming weeks. #positiveplacessymposium2026 Any questions? Please email us.
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SignAgent launches new Marketplace, built for the signage industry
Today 8 April ’26, SignAgent has launched SignAgent Marketplace, a new professional network built directly into its cloud platform for designing, building, and managing signage systems. Used in more than 30 countries, the platform now lets facility owners, designers, and fabricators connect and collaborate within one environment. The Marketplace tackles long‑standing fragmentation in the signage…
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Nationwide plans announced to design safer streets for women and girls
English councils will, for the first time, receive national guidance on how to design streets that are safer and more welcoming for women and girls. The new framework, being developed by Active Travel England (ATE), aims to tackle what ministers describe as a “systemic unfairness” in people’s ability to move freely around their own neighbourhoods.…
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Astra Group wins Wayfinding Scheme of the Year for its work on Manchester Airport’s Terminal 2
Congratulations to Astra Group who have recently received Wayfinding Scheme of the Year at The Sign Industry Awards 2026, recognising the company’s standout contribution to the transformation of Manchester Airport’s Terminal 2. The accolade is a significant industry endorsement for the company’s two‑year programme to design, manufacture and install a comprehensive suite of traditional and…
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Westfield Stratford City, UK
Signbox Project Name: Westfield Stratford City Client: Westfield Stratford City Sector: Retail wayfinding Location: Stratford Role: Branding, pictogram washroom signage, illumination Brief: Signbox was appointed to manufacture and deliver a bespoke signage solution to complement the sophisticated interior of Westfield Stratford refurbished space. Working closely with Artemis Interiors, who expertly managed the project, we developed…
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Looking back on 2025 and forward to 2026
As ever, our monthly events were a focus of our activities during 2025. We’ve had an amazing variety of speakers. On the one hand we have heard about craft skills in the form of Andrew Grundon talking about his practice of traditional sign painting; and history with Daniel Wright talking about the evolution of railway…
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The Wings, Belgium
Signburo Project name: The Wings Client: Ghelamco Sector: Corporate Location: Diegem, Belgium The role: Wayfinding and sign design The brief: The Wings in Diegem is a landmark mixed-use development located near Brussels Airport. It contains premium office spaces, a 250-room hotel, co-working areas, restaurants, fitness facilities, terraces and a huge underground parking. The architecture by…
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F&F, Saudi Arabia
XOTOX BRANDING Project name: F&F Client: RJ7 Sector: Commercial / Mixed-Use Development Location: Riyadh, Saudi Arabia The role: XOTOX was responsible for designing a complete wayfinding system for F&F, including planning, sign design, and integration with the project’s brand identity. The system featured wall-mounted identifiers, paint-on-wall graphics, and hanging signs, all of which were developed…