Red Radisson Hotel, Liverpool


Outside branding signage by Applelec for Red Radisson Hotel Liverpool

Project Name: Red Radisson Liverpool

Client: Signs Express Central Lancashire

Sector: Retail and leisure

Location: Liverpool, United Kingdom

The role: Trade manufacturer of a variety of external identification signage including an illuminated sign tray, two sets of built-up illuminated letters and an etched wayfinding plaque.

The brief: The Red Radisson hotel in Liverpool is a 10 storey, grade-II listed building that has undergone £30m investment and renovations. As part of this project, Signs Express Central Lancashire appointed Applelec to manufacture the external identification and wayfinding signage. Careful consideration and close collaboration with the team at Signs Express Central Lancashire was required to ensure the end products fit the clients brief perfectly, whilst staying true to the building’s grade-II listing status. The brief included an illuminated sign tray with adjustable fixing rails, two sets of built-up illuminated letters with fixing rails and etched wayfinding plaque.

The variety of techniques and intricacies within this project were a welcomed opportunity for the Applelec team to flex their inhouse fabrication capabilities.

Close up of external signage for Red Radisson Hotel Liverpool

Outcome: A 3mm folded, stencil cut, aluminium sign tray was created with 3mm opal acrylic backer and 5mm opal acrylic inlay, creating a discreet 2mm push through logo. The tray was then painted black to the front and reverse, due to its visibility through the entrance window, with pantone matched red returns.

To navigate an installation challenge with the archway trim, adjustable black fixing rails were manufactured to enable the installers to reduce the fixing rails size, to fit past the trim and then re-adjust to the differing width within the archway, ensuring the grade II listed building remained protected.

Two sets of built-up letters were required for the exterior building, with two different fabrication styles. Due to their larger size, rim and return letters were suggested for the ‘RED’ section of the logo, as this provides added strength to the fabrication. Pantone matched red translucent vinyl was applied to the face with matching painted red returns. Red, SloanLED VL3 LEDs were embedded, selected for their vibrant colour, which beautifully complimented the brand colours, bringing them to life in the night sky.

With ‘Radisson’ requiring a 30mm stroke width, Applelec’s NeonLux block acrylic face illuminated letters were suggested, coated white with a routered back housing the 6500k white LEDs. Fixing rails were specially fabricated in brushed stainless steel at the client’s request.

Finally, a wayfinding plaque for the hotly anticipated Stoke restaurant was created in a sophisticated polished brass with black vinyl applied to the face and pre-drilled fixing holes for ease of installation.

Case Study Submitted by Applelec. For more details contact Rachel Gould, PR & Marketing Manager.

Composite showing the Red Radisson Hotel Liverpool, one of the plaques and branding signage