Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
Thursday 18 June 2026 (1pm BST) What really makes text easy to read, and why does it sometimes fail us?Legibility may seem straightforward, but research shows it’s shaped by a surprisingly complex mix of design decisions, human perception, and real-world conditions. In this seminar, Robert Jarzec brings together cutting-edge legibility research and the lived experience […]
Discover what’s positive and exciting in the world right now for wayfinding and placemaking, from bold, people-first design to smart new tech.
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
Expect a full day of inspiring talks, hands-on workshops, walking tours, and important conversations—all designed for professionals working across the public and private sector who want to make a real impact on towns and cities across the UK. From feminist cities to neurodiversity, you’ll learn from expert academics, researchers, and leading professionals from across the built environment as we explore how to make better decisions and create more resilient places.
Three days celebrating design in all its forms. Over 60 speakers across three days in multiple venues.
‘You are here’ might be the most quietly radical phrase in design. It doesn’t just orientate you. It tells you what reality is, where you stand in it, and how you’re allowed to move. Wayfinding Design Director Alison Richings reframes navigation as a form of invisible architecture. This is a manifesto for changing your attitude to wayfinding, seeing it as more than signage, as narrative, as power and as civic design.
British visual artist Liz West is known for transforming spaces into immersive chromatic experiences using light and colour. Ranging from multi-storey car parks to cathedrals, power stations and white cube spaces, Liz has used her understanding of light and bold colour palette to change how we feel and behave in the spaces that her work inhabits. What is the process behind creating these environments? There are many anecdotes and challenges when attempting to create experiences of pure saturated colour and joy.
Some things in design haven’t changed in a hundred years. Some will sound ridiculous in ten. This is a talk by Tudinh Duong about mapping change, in the work, in the studio, and in the discipline. What’s worth charting right now. What still works in a hundred years. The map outlasts the technology that drew and surrounds it. I’ll traverse a few in the talk, through history, craft and culture, and through how a creative studio thinks about mapping and change for clients like the British Library, Bhutan, London Design Festival and ON Running