Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
Join us for Fenne Roefs’ (Mijksenaar) talk which explores how the Amsterdam Metro is rethinking its wayfinding system to make it more inclusive. It’s a story of design as inclusion: how small changes in signage can transform the experience of hundreds of thousands of daily passengers, bridging languages, cultures, and abilities. This talk shares the journey from challenge to implementation, showing how thoughtful design can make public transport more equitable and welcoming. It’s a case study in how pictograms enrich text, creating a system that works for everyone.
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
#LDF25 isn’t over just yet! We’re excited to announce landmark project ‘Open Monuments’ by @melekzb will be bringing the festival to a close. The installation is at the @designmuseum. Open Monuments’ is an installation comprising monolithic urban objects that will transform the museum’s entrance courtyard into a site of ongoing performance and experimental experience that reimagines public space. These sculptural yet functional structures occupy a blurred boundary between installation and product. They are not simply objects to be seen, but rhythms to be felt.
Explore the future of mobility and urban transformation – where East meets West in a groundbreaking global forum. CoMotion GLOBAL brings together public and private sector leaders from Asia, the Middle East, Europe, North America, and the Global South to chart the multimodal mobility future of world cities.
In this session, Studio DRAMA’s founders Chris and William explore how custom type is fast becoming one of the most strategic, expressive tools in the branding arsenal. Drawing on their experience designing typefaces for Mozilla, Heinz, Vogue, and more, they’ll share how bespoke typography strengthens brand ecosystems, drives recognition, and opens up new creative territory.
This event marks a moment to wrap up, reflect, and learn from the project’s journey across Europe, exploring how gender justice can be embedded in urban decarbonisation, green infrastructure, and climate transformation processes.
We explore the complex realities at the crossroads of placemaking and tourism. How do we balance the visitor experience with the local life? What is the soul, the genius loci, the DNA of your place – and how can placemaking approaches help you elevate the visitor and guest experience? And – can placemaking practice mitigate the negative impacts of tourism? Can we safeguard the unique soul of our cities, towns, and regions? Cornelia Dlabaja joins us to share thoughts on ‘Vienna Playbook: The Places To Be’.