Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
Thursday 30 October 2025 (8am ET / 1pm GMT / 2pm CET) Peter Reynolds’ talk looks at how emerging technologies, especially AI and IoT, are going to change the way we plan, develop, and manage wayfinding systems. It’s about how we, as designers and consultants, will work differently in terms of wayfinding strategy, design, monitoring […]
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
Professor Carlo Ratti (MIT) explains how technology, ecology, and design can come together to shape the next generation of urban life.
This lecture will feature some of the treasures from UCL’s long-forgotten map library to reveal the importance of maps to some of the most significant moments in the 19th and 20th centuries. It will detail UCL’s unique place in the history of map making, which began when the university’s founders created a subscription atlas that became one of most successful series of maps ever created, with more than 3 million maps printed. Fast forward to the 1970s and UCL was also at the forefront of the revolution to develop “Geographic Information Systems (GIS)”, the basis to the digital maps we take for granted today. In his talk, James will reveal why cartography really matters and how map-making has helped transform our understanding of the world around us.
Wesley Meyer (f.r.a.) will be one of the speakers at #TransformTuesday, alongside Angus Hyland (Pentagram) who will be talking us through the A-Z of brand logos. It would be great to see some new and familiar faces there. If you are able to join us for this evening of insights, networking and drinks, please RSVP.
Join Cambridge Wireless for a one day event focused on indoor navigation, to feature expert-led talks and a rapid-fire series of “bullet presentations” that spotlight innovative solutions and real-world applications. Whether you’re developing, deploying, or simply curious about indoor positioning, this event promises to inform, inspire, and connect.
The future isn’t something we wait for—it’s something we shape. As designers of experiences, we don’t just create spaces. We shape how people move, what they feel, and what they remember. This is more than a typical conference. It’s a living, participatory space for co-creation—where contradictions are welcomed, friction is embraced, and design becomes a practice of care, relationship, and transformation. Together, we’ll explore big questions shaping the future of experience design: