Curry’s Rebrand


Example of Curry's rebrand signage by Nova Aluminium Systems

Clients: Curry’s was the end client. As a trade only supplier Nova Aluminium Systems fabricated and supplied to a sign company.

Sector: Retail & leisure

Location: UK-wide

Role: To fabricate and supply rebranding signage for Curry’s

Challenges: This was a huge project with many complexities, not least that it took place when much of the economy was experiencing significant staffing problems due to COVID-19. Added to that the complex supply chain, inflated raw materials’ costs, and the logistical challenges of completing a project so large in such a short period of time.

Solution: Nova Aluminium Systems adjusted their manufacturing process to accommodate the order without disrupting lead times for their other customers – no small feat. The total linear meterage of the external flexible face signage with internal illumination fabricated and delivered was 4,155 metres. Nova’s fleet delivered this to the client’s depot in the north of England over the course of just nine months.

Outcome: The retailer has enjoyed a successful rebrand delivered to a demanding schedule, despite the logistical challenges that such a project presents.

The signage company with which Nova Aluminium worked in the supply chain benefitted significantly by putting their trust in a reliable and expert partner – one who could undertake such a complex task at short notice. From their perspective it seemed effortless, but this was down to a lot of behind-the-scenes hard work and expertise from Nova Aluminium.

As well as the positive outcomes for those on this project, Nova Aluminium Systems are very proud of their flexibility in being able to take it on without any service interruption to all the firm’s other clients.

“Everything was delivered to our retail client on time. This would not have been possible without Nova Aluminium’s expertise and service. They responded at short notice and delivered on everything they promised. In the event of another similar roll-out I wouldn’t hesitate in picking up the phone and calling them again.”

Case Study Submitted By: Nova Aluminium Systems Ltd

Composite image showing examples of Nova Aluminium's signage for Curry's nationwide rebrand