Welcome to the Sign Design Society

The Sign Design Society's members work on signing and environmental graphic projects across the world. Our members have produced some of the most iconic signing systems - including Legible London, the last three Olympic sign systems, mass transit systems such as Dubai Metro, wayfinding systems for Airports, both in the UK and across the globe.

Collectively, the design and implementation spend of these projects has been in the region of $8billion with fees to our members in excess of $50million.

So if you want to know what's happening at the leading edge of signing, or want to get involved, it's simple. Choose a membership plan that suits you or your business and join up! (A lot of the site is 'members only' so it's well worth unlocking the hidden features and articles.)

  • Barbican
  • British Museum
  • Cabot Circus
  • Dublin Airport
  • Eurostar
  • Glasgow
  • O2 Arena
  • Romford
  • Westfield
  • Barbican

  • British Museum

  • Cabot Circus

  • Dublin Airport

  • Eurostar

  • Glasgow

  • O2 Arena

  • Romford

  • Westfield

Latest news items

The SDS Seminar: Designing for an Ageing Population - 26 October

LR Symbol testing
To meet the challenge of an ageing population, demand will increase for solutions that will enable us to lead independent and fulfilling lives as we get older. Design has a huge role to play. From a wayfinding perspective not only do we need to consider issues around mobility and accessibility, but the less visible cognitive impairments such as Dementia and Alzheimer's Disease, which bring about a different set of requirements.

October’s event will provide you with further insight and a greater understanding of how best to design wayfinding and signing solutions to better meet the needs of this growing segment.

Visit the event page for further information and details about how to secure your place.


Livestreaming Sign Design Society events: now available for SDS members

FacebookLive avatar Jan17 SM

Over the past few months we have been experimenting with different livestreaming options so that members who can't make it to an event in person can join us virtually.

We are pleased to confirm that we will be streaming all future events (technology permitting) through Facebook Live.

Please note: this offer is only available to SDS members. Not an SDS member? You can become an SDS member online today.

How to watch online via Facebook Live

To watch future talks online, please join our special Facebook group:

  • Sign in to Facebook
  • Friend us at our special livestreaming account: ‘SDS Live’
  • Ask to join our closed (SDS members only) ‘SDS Live Events Facebook group’ – Kirstine will approve you to join the group.**

If you have any problems joining the Facebook group, please email Kirstine: This email address is being protected from spambots. You need JavaScript enabled to view it.

**N.B. To avoid disappointment, please make sure you send your request to join our SDS Live Events Facebook group in good time. We might not be able to accept requests made on the day of the talk or event.


British Sign Awards - SDS to collaborate with BSGA on Wayfinding Category

Screen Shot 2017 07 26 at 12.34.35
The SDS are pleased to announce an exciting collaboration with The British Sign and Graphics Association (BSGA) to promote and raise the profile of excellence in wayfinding design and implementation. For this year’s British Sign Awards, the BSGA’s annual awards showcase, the SDS is taking responsibility for specifying the criteria and judging the wayfinding category.  
The awards are free to enter and open to all for projects implemented within the last year. As it is the British Sign Awards – applicants need to be based in the UK (although projects can be international). Entries from non-UK based wayfinding consultants will be eligible, if manufactured by a UK based sign company. Full details on how to enter and the eligibility criteria can be found here
The winner and two shortlisted candidates from the wayfinding category will be invited as guests to attend a gala awards lunch on 9th November 2017, where the winner will be announced.  We also plan to feature entries on the SDS website to showcase the talent we have in the UK. 
The closing date for entries is Friday 8th September - so don’t delay - get your entries in and let’s celebrate the best of British design.

SDS at Sign & Digital 2017

c7a77fa2 6f53 4ee4 9fd1 cd8b1d024d71 original

The Sign Design Society was out in force on 30thMarch at the Sign & Digital 2017 exhibition at the Birmingham NEC. SDS Chair, Sian Kelly kicked off with a presentation entitled “The Science and Art of Wayfinding”. This was followed by a panel session featuring a selection of innovative wayfinding case studies from members Sander Baumann (designworkplan), Sean Brereton (The Velvet Principle), Aad Kalkman (Mijksenaar) and Joan Zalacain (Zalacain Wayfinding).  Thanks to all the other members that made the trip to Birmingham too - it was great to see a few friendly faces in the audience.

Member tweets

Who's Online

We have 278 guests and no members online

Contact Us

  • Sign Design Society,
    Flat 60,
    The Eye,
    Barrier Road,
    Chatham, Kent,
    ME4 4SD.
  • +44 (0)203 488 0774
Copyright © The Sign Design Society 2015