Welcome to the Sign Design Society

The Sign Design Society's members work on signing and environmental graphic projects across the world. Our members have produced some of the most iconic signing systems - including Legible London, the last three Olympic sign systems, mass transit systems such as Dubai Metro, wayfinding systems for Airports, both in the UK and across the globe.

Collectively, the design and implementation spend of these projects has been in the region of $8billion with fees to our members in excess of $50million.

So if you want to know what's happening at the leading edge of signing, or want to get involved, it's simple. Choose a membership plan that suits you or your business and join up! (A lot of the site is 'members only' so it's well worth unlocking the hidden features and articles.)

  • Barbican
  • British Museum
  • Cabot Circus
  • Dublin Airport
  • Eurostar
  • Glasgow
  • O2 Arena
  • Romford
  • Westfield
  • Barbican

  • British Museum

  • Cabot Circus

  • Dublin Airport

  • Eurostar

  • Glasgow

  • O2 Arena

  • Romford

  • Westfield

Latest news items

Recording of October 2016 SDS talk by David Catanach (BGSA) now available to SDS members


David Catanach (BGSA) at SDS talk in October 2016

For October’s Talk David Catanach from The British Sign & Graphics Association (BSGA), took us through the planning and regulations frameworks that govern signs.  Anything but dry, David peppered his talk with case studies to illustrate how things can go awry.  He also expunged a few myths about who the H&S Executive  (HSE) will want to talk to if there is a failure of a sign. For anyone thinking that the designer will be immune, you need to have a look at David’s presentation. In fact, they will want to question anyone who is deemed to have been involved in whole supply chain – that includes the designer.
A recording and copy of David’s presentation is available to members via the talk archive.  If you weren’t able to make the talk I recommend that you take a look.

Award winning educational space in Copenhagen by Modulex


Creating the ultimate learning environment is the goal for any school project and significantly enhancing the space can go on to create award winning spaces. Modulex are proud to have worked with JJW Architects on the South Harbour School, Copenhagen which has gone on to win the WAN Education Award as announced on 26 April 2016.

Creating Clear and Simple Signage

Article by: Nancy Howe and Wendy Wilsher

At California’s Santa Clara County Library District (SCCLD), we have discovered that 48 percent of patrons prefer finding information themselves rather than asking staff members for help. This led us to examine our user experience of signage, particularly for computer use. We wanted to place ­signage in the exact place where patrons need help and ensure it was meaningful in guiding them in their independent use of the library.

Ours is a busy library system located in the heart of Silicon Valley, serving 415,000 people in nine cities and the unincorporated county via eight community libraries. We record an annual circulation of around ten million items and 17.5 million customer service transactions per year (at touch points across multiple channels).


A Photographic Trip Through Berlin’s Beautifully Diverse Subway Stations

Article by: Dorothy Tan
First published on: www.designtaxi.com

Berlin Subway 1

Berlin-based Australian photographer Kate Seabrook has recently completed a photo project named ‘Endbahnhof’ that documents all 173 of the German capital’s U-Bahn stations.

Thanks to the city’s rich history—from the Great Depression to the Cold War—the designs of its subway stations are wonderfully diverse and reflect the eras in which they were first built.

From the modern signage of the re-opened East Berlin stations, to the vibrant pop art from the mid-century years, this collection of stunning pictures will bring you on a remarkable journey that explores the city’s history through its subterranean architecture.

This London Tube Map Is Designed For Colorblind Travelers

Article by: Jordan Kushins
First published on: www.gizmodo.com

Harry Beck's topological Tube Map is an instantly recognizable design icon, even for those who have never navigated the London Underground. Sure, the clean geometry makes it easy to figure out the best route, but it's the variety of Pantone hues assigned to each line that gives it true at-a-glance readability. That is, if you're not colorblind.

The Danish Pavilion in Rio

NY Pavilion Ipanema Beach 0

Finding your way to the Danish Pavilion, designed by the acclaimed Henning Larsen Architects, for events during the Rio Olympics should be a breeze. Not only because it is the only country pavilion on the world renowned Ipanema Beach but also due to some prominent signage created at the request of Visit Denmark by Modulex in their sustainable facility in the heart of Denmark.

When the Olympic Games 2016 kick off in Rio de Janeiro this summer, The Danish Ministry of Business and Growth and VisitDenmark will welcome foreigners and locals alike to their spectacular Danish National House on the world-famous Ipanema Beach. The 'Heart of Denmark', a 300 m2 beach pavilion will showcase the very best of Danish culture, business, sports and tourism, highlighting Danish core values and competencies.

Traffic Regulations and General Directions

road traffic signs 1

After many years in development, a process to which the Society contributed and, en route, received a talk from the Department for Transport’s representative on it’s progress, the new Traffic Signs Regulations and General Directions is soon to be published.

As members will know, the TSRGD is a fundamental component of highways management and road safety. Whilst applicable in the UK it’s principles are respected and reflected around the world.

Nemooh Servicos de Mídia LTDA Deploys Digital Signage Bus Network with BroadSign International, LLC Software

1,000 screens in 500 buses across Sao Paulo inform and entertain millions of mass transit users.

Nemooh 800x400

Prominent Brazilian digital signage transit network, Nemooh Servicos de Mídia LTDA, has deployed its first 1,000 screens in 500 buses with BroadSign International LLC‘s digital signage software platform. Expansion plans involve attaining 4,000 screens in 2,000 buses by the end of 2015.

Campaign by The Click Design Consultants spices up National Trust signs

Article by: Maisie Skidmore
First published on: www.itsnicethat.com
Project by: The Click Design Consultants


New signage popping up all over National Trust properties across the east of England is making a mockery of the stuffy reputation of country houses. Nature’s Playground, the new campaign by The Click Design Consultants, sees a series of nine brightly-coloured notices dotted about the grounds, which are designed to encourage exactly the behaviour which they initially seem to inhibit. Resembling restrictions and warning notices, the signs actually encourage tree-hugging, flower-sniffing, photo-snapping and general fun, undermining the conservative reputation of informative notices. Not so stuffy now, eh?

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